Art Director, Clothing — Meta Avatars 1.0
- Drove design development for internal and external teams, from concept through final asset delivery
- Directed style, shape language, construction, materiality, and fit across the pipeline
- Partnered with legal, user research, and the Inclusive Product Council on IP and representation guidelines
Catalog Styling and Merchandising
Keeping avatars dressed meant a steady feed of new drops - some built out the evergreen collection, others kept pace with what was trending. Each piece got weighed against platform constraints, trend relevance, and whatever gaps were showing up in the catalog, then balanced against brand identity, cultural timing, and what was technically feasible to ship.
Clothing Sample Lineup
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Monthly Concept Share Out
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Brand Partnerships & IP Translation
- Translated entertainment and lifestyle IP (character + fashion) into avatar-ready wearables
- Provided paint-overs, styling adjustments, and construction guidance to keep garments recognizable within the avatar ecosystem
- Built repeatable pipelines for bringing external brands onto the platform
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Capcom / Street Fighter — Case Study
Street Fighter is highlighted here as a representative example of brand partnerships.
For this collaboration, I worked directly with Capcom’s creative team to adapt official character designs into avatar-native wearables - preserving each fighter’s iconic silhouette, identity, and styling details while aligning with avatar technical and aesthetic standards.
The process collaborating with brands generally consisted of these steps:
Street Fighter is highlighted here as a representative example of brand partnerships.
For this collaboration, I worked directly with Capcom’s creative team to adapt official character designs into avatar-native wearables - preserving each fighter’s iconic silhouette, identity, and styling details while aligning with avatar technical and aesthetic standards.
The process collaborating with brands generally consisted of these steps:
1.) Paint overs - Technical redesign recommendations
2.) Approved 2D orthographics
3.) 3D base assets
4.) Final Implementation + Marketing Art
Assortment, Trend, & Cultural Styling
Developed evergreen assortments, market-focused collections, and culturally responsive wearable drops.
This work spanned foundational apparel, seasonal essentials, and style-driven capsules tied to viral trends, holidays, and global cultural moments.
Developed evergreen assortments, market-focused collections, and culturally responsive wearable drops.
This work spanned foundational apparel, seasonal essentials, and style-driven capsules tied to viral trends, holidays, and global cultural moments.
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Marketing
Supported marketing art direction across brand launches, aligning in-product and campaign visuals.
Supported marketing art direction across brand launches, aligning in-product and campaign visuals.
In-Product Experience
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