Building a Scalable Avatar Fashion Ecosystem
On Meta Avatars 1.0, I helped define and scale the platform’s avatar fashion ecosystem through brand partnerships, evergreen collections, and culturally responsive wearable drops. My work focused on translating real-world fashion and entertainment IP into cohesive, avatar-native styling systems while building a versatile wardrobe that could serve diverse audiences, identities, and moments.
In addition to partnership work, I contributed to evergreen assortments, market-focused wearables, and culturally driven capsules tied to trends, holidays, and viral moments — ensuring the catalog remained expressive, relevant, and fresh.
In addition to partnership work, I contributed to evergreen assortments, market-focused wearables, and culturally driven capsules tied to trends, holidays, and viral moments — ensuring the catalog remained expressive, relevant, and fresh.
Brand Partnerships & IP Translation
I partnered with global entertainment and lifestyle brands to translate iconic character and fashion IP into avatar-ready wearables. This required balancing authenticity to source material with avatar proportions, platform constraints, and readability across devices.
Working closely with brand creative teams, I provided paint-overs, styling adjustments, and construction guidance to ensure garments and accessories retained their recognizability while feeling cohesive within the broader avatar ecosystem.
These collaborations established repeatable pipelines for bringing external brands into the platform while maintaining quality, inclusivity, and visual consistency.
I partnered with global entertainment and lifestyle brands to translate iconic character and fashion IP into avatar-ready wearables. This required balancing authenticity to source material with avatar proportions, platform constraints, and readability across devices.
Working closely with brand creative teams, I provided paint-overs, styling adjustments, and construction guidance to ensure garments and accessories retained their recognizability while feeling cohesive within the broader avatar ecosystem.
These collaborations established repeatable pipelines for bringing external brands into the platform while maintaining quality, inclusivity, and visual consistency.
Capcom Street Fighter - Case Study
Street Fighter is highlighted here as a representative example of this broader partnership work.
For this collaboration, I worked directly with Capcom’s creative teams to adapt official character designs into avatar-native wearables — preserving each fighter’s iconic silhouette, identity, and styling details while aligning with avatar technical and aesthetic standards.
Street Fighter is highlighted here as a representative example of this broader partnership work.
For this collaboration, I worked directly with Capcom’s creative teams to adapt official character designs into avatar-native wearables — preserving each fighter’s iconic silhouette, identity, and styling details while aligning with avatar technical and aesthetic standards.
Paint Overs and Technical Recommendations
Approved 2D Orthographics
Final 3D Assets
Marketing Art
Design Development & Art Direction
I guided both internal and external teams through concept and 3D development, ensuring brand intent translated cohesively into avatar-ready wearables.
From early orthographic reviews through final asset delivery, I provided paint-overs and visual direction focused on shape language, construction logic, material readability, garment fit, and silhouette clarity. This iterative process ensured assets maintained authenticity to source material while aligning with platform quality and styling standards.
Throughout development, I collaborated with Legal and the Inclusive Product Council to ensure designs met IP guidelines and representation goals.
I guided both internal and external teams through concept and 3D development, ensuring brand intent translated cohesively into avatar-ready wearables.
From early orthographic reviews through final asset delivery, I provided paint-overs and visual direction focused on shape language, construction logic, material readability, garment fit, and silhouette clarity. This iterative process ensured assets maintained authenticity to source material while aligning with platform quality and styling standards.
Throughout development, I collaborated with Legal and the Inclusive Product Council to ensure designs met IP guidelines and representation goals.
Assortment, Trend, & Cultural Styling
In addition to brand partnerships, I contributed to the broader avatar wardrobe through evergreen assortments, market-focused collections, and culturally responsive wearable drops.
This work spanned foundational apparel, seasonal essentials, and style-driven capsules tied to viral trends, holidays, and global cultural moments. Together, these collections ensured the catalog remained expressive, relevant, and responsive to user identity, community, and self-expression.
In addition to brand partnerships, I contributed to the broader avatar wardrobe through evergreen assortments, market-focused collections, and culturally responsive wearable drops.
This work spanned foundational apparel, seasonal essentials, and style-driven capsules tied to viral trends, holidays, and global cultural moments. Together, these collections ensured the catalog remained expressive, relevant, and responsive to user identity, community, and self-expression.
Marketing Art Direction
In addition to product development, I supported marketing art direction across brand partnerships and wearable launches — ensuring styled avatars translated effectively into promotional, editorial, and platform storytelling moments.
This included collaborating with marketing and design teams to maintain styling cohesion across in-product and campaign visuals.
In addition to product development, I supported marketing art direction across brand partnerships and wearable launches — ensuring styled avatars translated effectively into promotional, editorial, and platform storytelling moments.
This included collaborating with marketing and design teams to maintain styling cohesion across in-product and campaign visuals.
In-Product Experience
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Asset Gallery
