(Street Fighter Brand Partnership is used as a narrow example of the broader process)
Process
Technical Spec Paint-overs
Collaborating with the brand creative teams, I provide paint-overs on official, brand-provided character concepts, proposing avatar design changes that adhere to our technical specifications. These changes ensure the highest quality asset output once ingested in our system on our avatars, and on every platform it's represented in.
Concept Direction
I work with internal and external (vendor) concept teams to review and give feedback + paint overs on their orthographic concept deliveries. I focus on readability, shape language, construction, materiality, and any other element that is required to help the 3D vendors/artists understand the notes to hit.
During this process, our team collaborates with Inclusive Product Council to ensure our products are meeting diversity, equity, and inclusion goals, and with legal to be cognizant of existing IP and designs.
These are some examples of final, approved orthographics, made by our concept artists:
During this process, our team collaborates with Inclusive Product Council to ensure our products are meeting diversity, equity, and inclusion goals, and with legal to be cognizant of existing IP and designs.
These are some examples of final, approved orthographics, made by our concept artists:
3D Production Direction
Similarly to the Concept direction, I work with internal and external (vendor) 3D teams to review and give feedback + paint overs on their 3D deliveries. I focus on the same elements, but as it pertains to the 3D model: fold details, texture/material details, volume, and fit.
These are some examples of final, approved 3D clothing assets, made by our 3D teams:
These are some examples of final, approved 3D clothing assets, made by our 3D teams:
In Action
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Marketing Art Direction
Gallery
A small portion of the assets I helped ship
