Info:
As the Avatar AD for Clothing, I created the newest style guide and pushed the appeal and overall aesthetic of avatar wearables, in conjunction with the broader, and massively ambitious Avatar 2.0 art style and technical pipeline update.
My goal was to establish a brand new art style that correlated well with physiology north stars, and that could be easily visualized into our products and known experiences as believable and well-embedded. We knew from existing visual development that the new style was more expressive, more physiologically defined, yet also very simplified and stylized in other ways. It was my job to define how that language translates for all avatar clothing and wearables.
It was also my responsibility to art direct a team of concept artists and 3D artists to prototype and develop key assets that were exemplary of this style.
Focus:
- Clothing curation and merchandising
- Clothing style guide development
- Drive quality in art production
- 3D Art support in technical development
- Pipeline support and feedback
As the Avatar AD for Clothing, I created the newest style guide and pushed the appeal and overall aesthetic of avatar wearables, in conjunction with the broader, and massively ambitious Avatar 2.0 art style and technical pipeline update.
My goal was to establish a brand new art style that correlated well with physiology north stars, and that could be easily visualized into our products and known experiences as believable and well-embedded. We knew from existing visual development that the new style was more expressive, more physiologically defined, yet also very simplified and stylized in other ways. It was my job to define how that language translates for all avatar clothing and wearables.
It was also my responsibility to art direct a team of concept artists and 3D artists to prototype and develop key assets that were exemplary of this style.
Focus:
- Clothing curation and merchandising
- Clothing style guide development
- Drive quality in art production
- 3D Art support in technical development
- Pipeline support and feedback
Press
https://www.theverge.com/2024/9/25/24254331/meta-metaverse-avatars-glow-up-connect-2024