ABOUT ME:

​Art director and multidisciplinary 3D lead- shaping visual language, content systems, and immersive product experiences across avatars, games, AR, and consumer platforms.
​My work spans concept development through production execution—including product visualization, real-time environments, and scalable asset frameworks.
Kat Yu Resume
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EXPERIENCE
Meta Reality Labs, Remote
Art Director
Sept 2017 - PRESENT

Lead visual direction, content systems, and 3D production across avatars, wearables, AR, and immersive social platforms—spanning product visualization, styling frameworks, marketing content, and real-time environments.
Avatar Wearables & Styling Systems
  • Directed visual language and styling frameworks for avatar apparel and accessories across multiple platform generations
  • Led concept development, look building, and asset creation from ideation through production
  • Partnered with merchandising, product, and brand teams to curate cohesive content libraries
  • Art directed marketing imagery and launch visuals

Modularity & Creator Content Systems
  • Developed scalable template frameworks enabling extensible garment and asset creation
  • Supported modular product systems allowing swappable components and combinatory styling
  • Partnered with UXR and product teams to align creator needs with platform goals
  • Enabled 300K+ creator-generated assets through template initiatives

AR Commerce & Product Visualization
  • Led prototyping of AR commerce and product storytelling experiences
  • Translated brand assets and tech packs into real-time product visualization pipelines
  • Collaborated with engineering and external partners on scalable visualization workflows

Immersive Experiences & Games
  • Art led Horizon Venues 2.0, building environments and visual systems for live social events
  • Supported major launches including Facebook Connect experiences
  • Led environment art, lighting, and optimization for Wingstrikers, an internally developed Horizon title
  • Produced marketing imagery and keynote visuals
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AltspaceVR, Redwood City, CA — 
3D Artist,  Avatars & Environments
August 2015 - July 2017

Created avatar assets, customization systems, and immersive environments supporting partner programs and social VR experiences.

  • Modeled, textured, and optimized character assets for platform avatars and partners
  • Built extensible avatar customization frameworks that supported diverse aesthetics
  • Developed and shipped two full-scale VR environments from concept through final integration
  • Collaborated with design, engineering, marketing, and BD teams
  • Supported partner activations and live platform events

Sketchy Panda Games  — Contract
3D Character Artist
2015

Developed stylized character assets for Unity-based game production in collaboration with art direction and design teams.

The Foundry — Intern
3D Artist
2015

Created high-resolution assets and supported internal production and software testing pipelines using Modo and Mari.

EDUCATION
Academy of Art University — MFA – 3D Character ArtSchool of the Art Institute of Chicago — BFA – 3D Art
Parsons, The New School for Design — BFA – Fashion Design
SKILLS
​Art Direction & Visual Design
  • Visual Language Development
  • ​Concept Direction & Storytelling
  • Brand & Product Visualization
  • Marketing & Launch Imagery
  • Editorial & Experiential Content
3D & Real-Time Development
  • 3D Modeling & Asset Creation
  • Surfacing, Materials, & Look Dev
  • Lighting & Rendering 
  • Optimization & Performance
  • Environment, Character, & Props
Systems & Content Frameworks
  • Scalable Asset Systems
  • Modular Design Frameworks
  • Template & Content Libraries
  • Cross-Platform Media Delivery
  • Visual Spec & Pipeline Development​
Creative Collaboration & Delivery
  • Cross-Functional Team Leadership
  • Vendor & Partner Direction
  • Production Planning
  • Creative Reviews & Feedback
  • ​Documentation & Workflow Enablement

TOOLS AND PLATFORMS
Maya · ZBrush · Substance Painter · Photoshop · CLO3D / Marvelous Designer · Unity · Unreal Engine · Marmoset · Premiere Pro · Blender